Pollster Frank Luntz
Media playback is unsupported on your device
Video

UK lessons from US election with pollster Frank Luntz

Barack Obama's campaign polling operation has been credited with giving him a mathematical edge over Mitt Romney in this month's US presidential election.

Adam Fleming looks at why some polling exports were wrong with their predictions, as he spoke to Fox News favourite Frank Luntz who had some advice for British political parties.

This clip can only be seen by UK viewers

MORE FROM THE DAILY POLITICS

More clips on our BBC website; 'like' us on Facebook page; follow us on Twitter or watch full programmes from the last seven days via BBC iPlayer.

  • 22 Nov 2012