Sir Terry Matthews' organic farming Celtic Manor plan
Sir Terry Matthews made his fortune through his electronics empire and put Wales centre stage by bringing the 2010 Ryder Cup to Newport.
Now the billionaire is turning his hand to organic farming in the Usk Valley.
Simon Gibson, chief executive of Sir Terry's company Wesley Clover Corporation, said he wanted to develop organic farming in the Usk Valley to produce food for the resort's seven restaurants.
There are also plans to set up a co-operative of organic farmers, with hopes other big employers will buy from the farms to help bring down prices.
Mr Gibson spoke to BBC Wales economics correspondent Sarah Dickins.
17 Sep 2013