Instagram post by @madebyshoshi
Media playback is unsupported on your device
Video

#unfairandlovely: Women speak out against skin lightening

A social media campaign - #unfairandlovely - is working to challenge the widely-held belief in many parts of the world that fair skin is the most attractive.

"I'm considered somebody who is going to have a difficult time getting married, because I am not fair." Charusmita, a student from India, explains why many women come under pressure to lighten their skin.

Read more about the campaign

Video journalist: Helier Cheung

  • 15 Mar 2016
Go to next video: Illegal skin whitening trade exposed