A social media star is recorded on an iPhone
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Inside China's online celebrity 'incubator'

The online celebrity business in China is booming. Millennials are the driving force behind an industry that has been valued at 58bn yuan ($8.7bn).

The huge earning potential has led to the rise of incubators, where internet celebrities are discovered, nurtured, and then launched. The BBC visited one of the country's biggest incubators in Shanghai.

Video by Zoe Chen

  • 01 Aug 2016