Farmers in northern India gather petals for the perfume distilleries
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The threat to India's traditional perfume industry

The painstaking, centuries-old process of making oil-based perfumes, called attars, is slowly disappearing in India and being replaced by the cheaper production methods of commercial brands.

But perfumers in the northern region of Kannauj hope customers will not lose their nose for the unique scents or the way they are made.

Roopa Suchak reports.

  • 18 Sep 2012