"Bear" on the streets of Singapore
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Singapore 'bear' video revealed as PR stunt

The authorities in Singapore have opened a criminal investigation into the Dutch electronics group, Philips, over a marketing campaign.

A fuzzy video released on social media sites suggested a wild bear was roaming a residential neighbourhood.

Some viewers realised it was a stunt, but zoo officials with a tranquiliser gun searched for the animal. Philips has apologised for what was, in fact, a human in a bear costume, filmed rummaging through rubbish bins.

Pictures from YouTube

READ MORE:Singapore alert over bear stunt

  • 14 Oct 2010
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