Filming an advert in London
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Sweet outlook for advertising future?

As industry recovers from the financial crisis executives are easing some of their cutbacks, and it looks like advertising is one of the areas they are prioritising for a budget increase.

Guy Hayward, Chief Executive of JWT UK says he believes clients are beginning to re-use advertising to build their business.

According to media investment manager Group M, the UK's adspend surged by 8% over the past year, with television advertising rising at an even faster pace.

Jeremy Howell reports.

  • 27 Dec 2010