H&M's hijab-wearing model: Fashion industry is changing
One of the world's largest fashion retailers is launching a new advertising campaign featuring - for the first time in its history - a Muslim woman wearing a hijab.
Mariah Idrissi, 23, appears in the H&M advert, which is trying to encourage people to recycle clothes.
She told the BBC that she believed the fashion industry was changing to cater better for women wearing the Muslim headscarf.
Video produced by Jasmine Coleman