France 3's ad campaign
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French TV station pulls 'sexist' advert

A French TV station has pulled an advert after it was widely criticised as being sexist.

The ad for France 3, which shows a family home in disarray, and asks: "Where are the women?", was meant to highlight the number of female presenters the station hired.

However, it has now been pulled after ridicule and criticism, including by France's Women's Minister, Pascale Boistard.

  • 07 Oct 2015