Child with a sugary lollipop
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Michelle Obama backs Disney's rules on junk food adverts

Disney says it has set new standards for food advertising on children's outlets banning junk food promotions.

It says it will only allow promotion of foodstuffs meeting national guidelines.

Federal standards promote fruit and vegetables and call for limiting calories, fat, salt and sugar.

Disney, whose programmes are broadcast on its own channels and website as well as on the network giant ABC, says the move makes it the first major media company to introduce such standards.

Paul Adams reports.

  • 05 Jun 2012