Romney campaign 'made fundamental bad decisions'
As the dust settles on Barack Obama's victory, thoughts are turning to the failure of Mitt Romney's campaign.
Soren Dayton is a Republican strategist and former staffer on John McCain's presidential campaign.
Speaking to the BBC's Jon Sopel, he criticised Romney's decision to swing to the right on immigration as, "profoundly damaging and misguided".
On the campaign's failure to win over female voters he said, "There were some dumb things said - frankly stupid and profoundly insensitive - that created a problem".
Mr Dayton said there were "fundamental bad decisions" which included letting the Obama campaign define who Romney was.
07 Nov 2012