Women in the Chechen capital Grozny will soon be able to hail taxis for their exclusive use, driven by female drivers.
A United Arab Emirates fund has put up the money for the project and published the details on its Instagram account, saying it will be "suitable for transporting women passengers in terms of religious standards and traditions" in the overwhelmingly-Muslim autonomous region of Russia's North Caucasus.
The Mekhkari (Women, in Chechen) taxi service will share 12.5m roubles (£143,000; $190,000) of funding with two other projects - a nursery school, and an auto-repair business.
The Zayed Fund for Entrepreneurship and Innovation finances small and medium-sized businesses in Chechnya, whose leader Ramzan Kadyrov has forged close ties with Arab states, and the Emirates in particular, during his 12 years in power.
The Chechen leader also has a policy of putting relatives in key positions, and the Zayed Fund is no exception - its chairman is his nephew Adam Cherkhigov, according to the Russian Meduza news site.
Ramzan Kadyrov's authoritarian rule has balanced support for Russia's President Vladimir Putin with promotion of conservative Islamic practices at home, prompting complaints about civil rights violations - most recently over the persecution of the LGBT community.
Women at the wheel may not be an unusual sight in Grozny, but female taxi-drivers are rare, Govorit Moskva radio reports, adding that many Chechen women avoid travelling unaccompanied with men outside their family circle for religious reasons.
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But concerns about personal safety and being able to travel unharassed are a major consideration.
"A good idea - I hope everyone supports it. It shows concern for women passengers. But if we want to be serious about it, we mustn't forget the safety of the women drivers either," said one comment on the Zayed Fund Instagram story.
'Feminism or patriarchy?'
But the proposed service has struck a nerve with many readers elsewhere in Russia, whose fears range from the segregation of women to the intrusion of conservative Islam into public life.
Nonetheless, some readers were willing to give the project the benefit of the doubt.
Reporting by Martin Morgan
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