Social media is an often-overwhelming swirl of opposing opinions and arguments.
However, certain phrases periodically cut through the noise and enter into the online vocabulary.
Perhaps surprisingly, "gammon" has become a popular term on social media to describe the rosy complexion of outraged middle-aged people in the UK.
Twitter user Tattooed Mummy shared two definitions of the term.
Gammon : the bottom piece of a side of bacon, including a hind leg.— Tattooed Mummy (@tattooed_mummy) May 14, 2018
Also (recently) slang : Middle aged red-faced white male, usually ranting about Brexit, immigrants and political correctness gone mad. (origin : 2017 BBC) pic.twitter.com/BNZ3Bro0NZ
The term has grown since the Brexit referendum and 2017 general election, and has been seen by some as a response by the left to the term "snowflake" to describe easily offended liberal millennials.
The gammon-snowflake clash seems to map the divisions between younger Remain voters and older people who supported Brexit.
The pork-based insult has gained renewed prominence after an article in the Times newspaper reported some were saying it was a racial slur used by those supporting Labour leader Jeremy Corbyn to attack middle-aged men.
"Gammon" has been tweeted over 40,000 times in the past 24 hours.
Where did it come from?
The term was first used as an insult by viewers of the BBC's Question Time programme in 2016.
You really are a Tory boy toeing the line like gammon face has told you to do so #bbcqt— Woody© (@DavidJEWood) February 11, 2016
However, "gammon" gained popularity after a collage of contributors to Question Time - each middle-aged, white and male - was shared along with the phrase "Great Wall of Gammon" in 2017.
Since then, the term has often been used in online discussion as a derogatory term for those supporting Brexit.
Is it racist?
DUP MP Emma Little Pengelly tweeted she was "appalled" by the term, which she suggests is "based on skin colour and age".
I'm appalled by the term "gammon" now frequently entering the lexicon of so many (mainly on the left) & seemingly be accepted. This is a term based on skin colour & age - stereotyping by colour or age is wrong no matter what race, age or community. It is just wrong— E Little-Pengelly MP (@little_pengelly) May 13, 2018
However, journalist Adam Bienkov wrote that there was no "disadvantage to being an angry old man with pink cheeks".
There is no cultural, economic, or political disadvantage to being an angry old man with pink cheeks. Relax, nobody is coming for you.— Adam Bienkov (@AdamBienkov) May 14, 2018
Many others online drew a comparison between those offended by the term "gammon", and their derision of "snowflakes" as easily offended.
Twitter user Michael Scanlan set out his view of the "#gammonparadox".
Ruddy-faced free speech champion: "PC has gone too far. We just can't speak our mind any more"— "Michael Scanlan" is a slur (@ScanlanWithAnA) May 14, 2018
Snowflake millennial: "Calm down, gammon, you'll do yourself a mischief"
Ruddy-faced free speech champion: "That is a racist SLUR and I am disgusted"#gammon #gammonparadox
Noting the recent accusations of racism, artist Doc Hackenbush shared two "gammon"-inspired illustrations, saying: "I guess these are racist now."
I guess these are racist now. Didn’t see that coming. pic.twitter.com/ui4QGIABAa— DocHackenbush (@DocHackenbush) May 14, 2018
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