YouTuber Nikita Dragun faces backlash over hairstyle
How many times in the past few years have we read about the online backlash faced by celebrities who wear their hair in a particular way?
Model Nikita Dragun is the latest person to come in for criticism, after she attended New York Fashion Week with braided hair.
The beauty YouTuber was accused of "cultural appropriation" by some and even of being "anti black" by others for wearing a hairstyle not associated with her own race.
Cultural appropriation is broadly defined as the adoption of elements of a minority culture - typically by members of a dominant culture.
Dragun has not apologised, but has since made an Instagram post to her five million followers stating that she wore the hair "to show my love and appreciation for all the gorgeous black women in my life".
But the response to her post has been divided. Some people deemed it satisfactory, as they simply wanted their community to be acknowledged.
Ikonicmickey wrote: "Thank you, credit is all we want."
But others have not accepted this, claiming that the post skirts around the criticism of cultural appropriation altogether.
The hair is not the only thing that Dragun came under fire for online, as in an Instagram story she mentioned her heritage while defending her choice of hair.
"This is a protective hairstyle used to protect the hair," she said. "I would never want to offend anybody.
"Being part Native American, we also have braids and stuff like that."
- Prom dress prompts 'cultural appropriation' row
- Is it OK for white people to have dreadlocks?
- YouTuber Patrick Starrr sorry for 'cultural appropriation' after wearing afro wig
This video sparked a lot of criticism online, with people refuting the conflation of Native American and black ancestries.
"Claiming Native ancestry still doesn't give you a pass to appropriate Black hairstyles," wrote one person, while another said they were "tired" of people using affiliation as an excuse.
Despite the criticism, there remain many who do not see this as an issue.
While in Dragun's case the negative feedback outweighs the positive, there remain comments from people who state they are not bothered by the hairstyle, as well as those who go so far as to say that "cultural appropriation does not exist".
"I'm Mexican and I don't get offended when people celebrate cinco de mayo and drink tequila," said Instagram user Karina Gomez-Trejo in response to the criticism. "If people think braids are beautiful and want to emulate them, then let them."
Previously the BBC spoke to Yesha Callahan, an editor at The Root, a website aimed at African-American readers, who explained why some people are uncomfortable with people wearing hairstyles of other ethnicities.
"Hair is a huge part of black culture," she said. "People choose braids, dreadlocks, choose to straighten or weave - and a lot of people bring up these choices.
"Are black people appropriating white culture by straightening their hair? Well, there's a difference between assimilation and appropriation."