Coronation Street moving back to Wednesdays
Coronation Street's Thursday episode is moving back to Wednesdays to make way for new shows, ITV has announced.
The changes will happen next year when ITV's current contract to screen Uefa Champions League football matches ends.
The soap, which is based in fictional town Weatherfield, moved from Wednesday to Thursday in 2008.
Speaking at ITV's Producers' Forum, David Bergg, director of programme strategy, said the move provided more variety to the schedule.
An ITV spokesman added: "Reflecting the move of ITV1's live football matches from Wednesday to Tuesday nights next year, Coronation Street will move from Thursday at 2030 BST to Wednesday evenings at 1930 BST from autumn 2012."
The broadcaster is also keen to launch a mix of new long-running entertainment, factual and drama series for Wednesday nights when Coronation Street reoccupies its slot.
ITV's new football contract means the channel will broadcast its pick of matches rather than Wednesday fixtures.
Live coverage of England internationals and FA Cup replays will also be shown on Tuesdays.