Entertainment & Arts

Milan Fashion Week: Models carry fake heads on Gucci catwalk

Male model walks down the catwalk holding a mannequin head that is a replica of his head Image copyright Reuters

Models were seen cradling replicas of their own heads on the Gucci catwalk, in one of Milan Fashion Week's most surreal shows.

The fake heads were eerily accurate, down to the hairstyles and the expressions of those walking in the show.

And the strangeness didn't end there - Gucci's creative director also sent models down the catwalk cradling baby dragons and snakes, and another had a third eye in the centre of her forehead.

All of this was done in a space made up to look like an operating theatre, complete with a table and surgical lights.

Female model in floral dress walks down the catwalk holding a mannequin head that is a replica of her head Image copyright Reuters
Close-up of female model in floral dress holding a mannequin head that is a replica of her head Image copyright Reuters

Creative director Alessandro Michele said the heads were intended to represent the struggle of finding your identity, and "looking after your head and thoughts".

Female model with a prosthetic third eye attached to her forehead Image copyright Reuters
Female model in a brightly coloured dress and headscarf walks down the catwalk next to a medical bed as an audience looks on Image copyright Reuters

Vogue editor-in-chief Anna Wintour was among those on the front row - wearing her trademark sunglasses.

Female models walk down the catwalk next to medical beds Image copyright Reuters

Michele said the show had been "exhausting" to stage.

He had wanted to show that among the chaos and creativity of his job, there was also order and a "scientific clarity" to the work.

A female model on the catwalk clutching a prosthetic sleeping baby dragon Image copyright Reuters
A female model holds a brightly coloured snake Image copyright Reuters

Michele has been director of the fashion house since January 2015.

He added: "Our job is a surgical job: cutting and assembling and experimenting on the operating table."

Two models on the catwalk, one wearing a bright blue headscarf with silver floral stitching and the other wearing a woolly hat, balaclava and glasses Image copyright Reuters
Two models on the catwalk, one wearing an brightly coloured wool skirt, jacket and hat, the other wearing a brightly patterned dress and headscarf Image copyright Reuters

The collection took inspiration from many different ethnicities and cultures, with Sikh turbans, south American patterns and embellished headpieces all on the catwalk.

A style note said the designs were to embody Gucci's "pluriverse" concept - and drew inspiration from an essay rejecting the idea of rigid boundaries.

Michele said: "Limiting fashion to something that only produces business is too easy."

Two models on the catwalk, one wearing a black top with a black hat in the shape of tiered building, the other wearing a red velvet dress including a red headscarf Image copyright Reuters

Milan Fashion Week runs until 26 February.


Follow us on Facebook, on Twitter @BBCNewsEnts, or on Instagram at bbcnewsents. If you have a story suggestion email entertainment.news@bbc.co.uk.

Related Topics

More on this story