In an era when amateur photographers can keep taking a shot, deleting and trying again until they get something they are happy with, what happens if you limit yourself to just one opportunity? Would you capture it?
Photographer Tim Willcocks did just that when he produced a series of portraits of creative people in Hastings and St Leonards on the south-east coast of England.
Artists, designers, musicians and journalists posed for the photographer, as he set out to take just a single shot of them with his medium format film camera. He found his subjects by putting out appeals on social media, leading to more than 150 people contacting him.
"The decision to shoot allowing [only] one shot was deliberate," says Willcocks.
"I have nothing against digital photography, I shoot digital when the need arises, but it does tend to make the photographer shoot many images of the same subject, and then the job becomes an editing one."
"For me, the true craft of photography is at the front end of the process, not the back... It's a personal view, but it certainly seems to resonate with the creatives I've photographed, and people who view the images."
"It's about spending time to get to know the person, form an understanding of who they are, why they do what they do, what they care about."
Willcocks lives in the area with his family and loves what he sees as the cultural richness, feeling a close affinity within the creative community.
Photos are copyright Tim Willcocks.