"Debenhams needs a fairly radical overhaul in order to be relevant to consumers and to drive sales," say analysts at stockbrokers Peel Hunt.
"Currently the stores look tired, as does much of the offer. New chief executive Sergio Bucher will talk passionately about change and delivery, but few will take the leap of faith ahead of clear evidence of performance.
"The [new] strategy is based around the heading of “Social Shopping”. There’s nothing here to create a surprise and indeed, there is no miracle solution. Management needs to make Debenhams more relevant to consumers in order to generate sales growth."