Wake Up To Money has gathered some evidence that indicates that people in less affluent parts of the country spend more on Christmas as a proportion of their income than people who live in wealthier areas.
Perhaps we should not be surprised by that says Professor Sir Cary Cooper, a psychologist at the Alliance Manchester Business School.
He points out that white collar professionals have "life-style commitments", like private education, saving for university, holidays, that accounts for a big chunk of their spending.
The less well-off might also be tempted to give their children what they didn't have, Prof Cooper argues.
"There's a significant difference between the two groups," he said.