Tourism bosses in Lincolnshire have been assured that the sector will “bounce back” from the Coronavirus crisis.
Officials from Visit Lincoln, Lincolnshire County Council and accountants Duncan and Toplis, said billions of pounds could be “wiped out” as a result of the virus.
But Councillor Colin Davie, executive member for economy and place at the county council, said there was “no reason” why the county would not return better from the pandemic.
In Greater Lincolnshire, tourism generated an estimated £2.4 billion last year with 2.1 million people visiting the county in the summer and spring.
The lockdown restrictions will have a knock-on effect on overall visitor numbers and income for next year as a result of resorts shutting down.
But Charlotte Goy, interim Chief Executive of Visit Lincoln, said, while sectors such as hospitality and tourism have been the hardest hit, things will get better.
While business owners might be firefighting right now, I’d urge them to also think about the future and plan for their recovery. Lincolnshire has several attributes which should mean we’re well placed to capitalise when people start to go on holiday again when restrictions lift."