In case you missed it, Superdry posted a whopping £85m loss earlier, prompting its founder and recently reappointed CEO Julian Dunkerton to say that he is trying to "steady the ship".
So why is the fashion brand doing so badly?
According to retail analyst Chris Field: "Central to [Julian Dunkerton's extensive turnaround plan] will be addressing Superdry’s hefty global store estate, which is under-performing due to legacy leasing and dwindling footfall as fashion shoppers move online."
The firm is also struggling with a sluggish supply chain, an over-reliance on discounting, and high turnover of senior executives, says Mr Field.
"‘Revolving door’ management creates instability, and this is bound to distract the company from doing what it takes to thrive in an increasingly competitive marketplace."