Marketing

Are you ASMR receptive?

ASMR: The marketing dream
Singer-songwriter Billie Eilish has become the youngest person to reach number one in the UK album charts.  Her single Bad Guy has garnered attention because its video uses one of the fastest-growing trends online. Known as ASMR, it involves certain sounds and whispers recorded into a microphone which stimulates tingling feelings in many - but not all - users. Earlier this year an ASMR advertisement played during the Super Bowl – further proof the trend has gone mainstream.
The fathers of colour who want more diversity in travel marketing
Jonah Batambuze loves travelling with his children, but doesn't feel represented by the travel industry.
'People are drinking less, but better quality'
CEO Secrets: How a Herefordshire potato farmer dug himself a share in the global gin and vodka market.
'When you're small, focus on your core proposition'
When you're a small firm "keep focussed on your core proposition", says Mindful Chef boss Giles Humphries.
Million dollar idea: Tea bags
The BBC's Aaron Heslehurst explains how tea bags became a million dollar idea.