
Despite the increased demand for non-alcoholic drinks and the growing popularity of Veganuary, Britain's supermarkets struggled to increase sales last month, according to the latest data from Kantar Worldpanel.
The retail analysts reported muted sales growth of 0.3% across the sector in the 12 weeks to 12 January, with the Big Four all suffering declines.
Tesco's market share dropped to 27.3% from 27.7% a year earlier, Sainsbury's to 15.8% from 15.9%, Asda to 14.9% from 15.3%, and Morrisons fell to 10.3% from 10.6%.
Sales of non-alcoholic beer rocketed 37% in the past three months, but more than 15 million households still bought alcohol during the past four weeks of dry January.







