Kylie Jenner

Bang Bang: The artist who’s tattooed LeBron, Rihanna, Hamilton and Henry
Tattoo artist Bang Bang tells his stories of inking the world’s biggest sports stars and celebrities, and reveals the tattoos that Katy Perry and Kylie Jenner have done on him.

The importance of social media

BBC Radio 5 Live

Kylie Jenner at a makeup launch of her company Kylie Cosmetics
Getty Images

Reality TV star Kylie Jenner is selling a majority stake in her cosmetics company Kylie Cosmetics for $600m (£463m) to beauty giant Coty.

Forbes reported that she made $360m in sales in 2018, making her the youngest self-made billionaire ever.

“Linking up to somebody on Instagram is what young people do. Brands know they get their fashion trends and makeup tips on social media," Rabobank's head of FX strategy Jane Foley told BBC Radio 5 Live's Wake Up to Money programme.

“They don’t really watch TV, certainly don’t listen to the radio much. Their information and news is coming from the phone and social media."

'Frivolous' Instagram cosmetic filler ads banned

Today Programme

BBC Radio 4

Kylie Jenner and Kim Kardashian West
Getty Images
Kylie Jenner and Kim Kardashian West

How do you police advertising standards in the wide-open space of social media?

The Advertising Standards Authority has banned three ads that were running on Instagram for cosmetic fillers - two of which appeared to promote Botox. They suggested that treatments could make them look like Kim Kardashian West and Kylie Jenner.

Guy Parker, chief executive at the Advertising Standards Authority, said one advert was treating a procedure as a competition prize. “It’s treating it quite frivolously," he said.

With Botox, it is prescription-only and you are not allowed to advertise. But not everyone knows this. To an average Instagram user, “it’s not obvious that advertising Botox is wrong,” he said. Have a look at Instagram today, though, and adverts like this are quite common.

“There are size and scale challenges to regulating” social media, he said.