Renting luxury cars was one of the new trends in South Africa prior to the pandemic.
Car dealership group Pendragon has said it will slash 1,800 jobs and shut 15 of its showrooms.
The Annesley-based firm said it expects about 400 redundancies will come as a result of closing loss-making sites, with a further 1,400 coming as part of plans to make its operations "leaner and more sustainable".
The announcement comes as part of a review started by the firm before the coronavirus crisis hit, which further damaged demand for cars.
These have been difficult decisions for the board to make and our priority now is to manage the transition to our new operating model. The Covid-19 pandemic is a uniquely challenging situation and we want to protect as many jobs as we can sustainably and the proposed redundancies are, of course, extremely regrettable."