A Cumbrian father has offered to pay a £100 reward to anyone who can help find a missing teddy bear, belonging to his three-year-old daughter.
The black and white panda bear, named Issi Noho, went missing during a shopping trip in Gateshead on Friday.
Mark Milne, 36 from Carlisle, said his daughter Evie was "inconsolable" without it.
The bear was last seen near the Debenhams department store in the Metro Centre.
Mr Milne said: "If Evie got him back she would be the happiest little girl in the world.
"I'm willing to put up a £100 reward if it helps. At least I can tell her I've tried."