Smokers in the East Midlands are being encouraged to kick the habit for Valentine's Day and share a "fresh breath" kiss with a partner.
The NHS is now offering free "Quit Kits" to help those wanting to stop.
The packs, developed by NHS Smokefree, contain vouchers for nicotine replacement patches as well as practical tools and advice.
Helen Shields, from Stop Smoking Services East Midlands, said thousands of people still wanted to quit smoking.
She said: "In the East Midlands there are still around 19% of people who smoke and we know that around two thirds would like to stop.
"Quitting smoking is one of the best things you can do for your appearance, health and for your loved one this Valentine's."