West Mercia road accident deaths 'lowest in 15 years'
The number of people killed in road accidents across Herefordshire, Worcestershire and Shropshire is the lowest since 1996.
According to West Mercia Police and the Safer Roads Partnership, 47 people were killed in 2010 compared to an average of 97 between 1994 and 1998.
Supt Matt Mead of the West Mercia force said the figures were "encouraging".
However, he added that there was still "more work to be done" and road safety would continue to be a priority.
Vicki Bristow, from the Safer Roads Partnership, added: "It's encouraging that the number of people killed and seriously injured on our roads continues to fall.
"However, any number of deaths or injuries on our roads is unacceptable and more must to be done to continue the good work and ensure our roads are safer for all."