How Jimmy Savile helped revive rail travel 30 years ago


Thirty years ago, a new high-speed train - the InterCity 125 - helped to save British Rail and secure its future together with an advertising campaign fronted by Sir Jimmy Savile.

The nationalised rail industry had been suffering from a financial crisis, industrial relations problems and a poor public image.

British Rail had energetic new boss Sir Peter Parker who was determined to revive the railways with the help of advertising executive Peter Marsh.

The new train was launched with the help of a memorable advertising campaign, fronted by Sir Jimmy Savile, which announced the 1980s would be the 'age of the train'.

The Intercity 125: The Age of the Train is broadcast on Thursday, 13 September 2012 at 21.00 BST on BBC Four and thereafter for seven days on the iPlayer.

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