Plans for a new casino and leisure complex at the NEC which developers say would create more than 1,000 jobs have been unveiled.
The venue has joined forces with an international casino company and has applied for planning permission with Solihull Council.
The plans include a multi-screen cinema and hotel and the complex would be called Resorts World at The NEC.
A spokesman for the council said it was too early to comment.
Peter Brooks, from Genting Casinos told BBC News they are continuing to have discussions with the council but he was "more than satisfied" they could show the casino would be a "responsible environment that adds value to the region".
Paul Thandi, chief executive of the NEC group, said it would attract more people to the venue which in turn would attract more events and help the economy in the West Midlands.