Jobs saved as workwear clothing firm Alexandra sold

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More than 400 threatened jobs have been saved after a struggling clothing firm was sold to a business rival.

Workwear firm Alexandra called in PricewaterhouseCoopers (PwC) as administrators last month.

PwC said it had sold Alexandra and Prima Corporate Wear to Dimensions, one of Europe's largest suppliers of corporate clothing.

Jobs were saved at locations in Bristol and nearby Thornbury, Swindon, Slough, London and Uddingston, near Glasgow.

The company recently called off an investor cash raising bid. It started as a small shop in Bristol in 1854 and began to sell workwear in the 1950s.

Rob Lewis, joint administrator and partner at PwC, said: "We are delighted to be able to secure this business sale and provide some much-needed stability for customers, suppliers and employees alike in these uncertain times."

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