Developer claims supermarket will help Chipping Sodbury
The developer of a planned Waitrose supermarket and 190 homes in South Gloucestershire believes it will help other independent stores.
An application for the development at the former Barnhill Quarry site in Chipping Sodbury is being considered.
Developers Chelverton Deeley Freed said the shop would make a "positive contribution" to the town.
But one independent butchers in the town centre said the plan was running "roughshod" over traders in the town.
Stephen Daniels, who runs Artingstall butchers in the town centre, said he feared the development would follow the pattern of other similar towns.
"Everywhere you see a Cotswold town or any small town with independent shops with [a] supermarket just outside it has killed the town dead.
"Everybody I speak to says they don't want it - especially when half a mile down road [in Yate] there are three supermarkets."
A poll of residents, carried out by Sodbury Town Council, showed 435 people were against the scheme while 393 supported it.
Paddy Fox, from developers Chelverton Deeley Freed, said the development would also be sensitive to the historic town.
"We have had the conservation team from South Gloucestershire and the landscape officers pouring all over the plan.
"Over the past few months the scheme has evolved quite considerably which has taken on board the more recent comments of locals."