Cornwall Council alcohol strategy targets young people
About 20,000 people are addicted to alcohol in Cornwall, according to figures released by the council.
Launching a new alcohol strategy, Cornwall Council said about a quarter of the county's 500,000 population was putting itself "at risk".
As part of its alcohol awareness week, it has been focussing on children.
Secondary schools and colleges are being encouraged get young people talking about their alcohol use and the impact of parental drinking.
"Today's generation of children are increasingly repeating worrying patterns of drinking, leading to damaging health and social consequences for them, their friends and their families," Jez Bayes, the council's strategy lead, said.
"Without effective prevention and intervention, this harmful pattern will become a normal part of their everyday lives."
Devon and Cornwall Police said buying alcohol for a child under the age of 18, other than for responsible home use, can carry a maximum £5,000 fine.
The council's strategy is supported by Cornwall Drug and Alcohol Action Team, Cornwall NHS, Newquay Safe Partnership, and Cornwall Community Safety Partnership.
The government's recommended maximum daily guidelines are two to three units of alcohol for an adult woman and three to four units for an adult man.
One unit is about half a pint of beer or a single measure of spirits. A small glass of wine has one-and-a-half units.
Binge drinking, which is most commonly association with young people, has been defined as drinking double the daily recommended units.