Business chiefs bid to boost tourism trade in Cornwall

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Tourism and business leaders are discussing how best to boost trade in Cornwall.

A conference in Truro is considering what can be done to improve the way the Cornish brand is used.

The head of tourism group Visit Cornwall, Malcolm Bell, said the industry had previously been too obsessive about taglines and logos.

But he said nowadays it was vital businesses stopped "trying to pretend to be what you're not".

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