Businesses sign up to Love Launceston card scheme

image captionIt is hoped the cards will encourage people to spend more money in Launceston's town centre

More than 60 businesses have signed up to a loyalty card scheme designed to attract people to a Cornish town.

The Love Launceston cards enable people to get discounts at the 66 shops and businesses which have, so far, signed up.

The Launceston Chamber of Commerce said it acted after noting people were reducing numbers of visits to the town.

But it said it hoped the card would "reverse this trend and reward our regular customers".

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