Tourism worth £330m to Carlisle
Tourists contribute more to the economy of Carlisle than previously believed, new figures have shown.
It is calculated that the eight million visitors bring in £330m to the city every year, earlier estimates put the sum at about £120m.
The way the value of tourism is calculated has changed and now takes into account changes in lifestyle trends and the appeal of a destination.
About 4,000 jobs are connected to tourism in the city and its surrounds.
The £330m includes spending on a range of things such as accommodation, food and drink, visitor attractions, recreation, shopping, travel, parking and events.
Marie Whitehead, director of Carlisle Tourism Partnership, said: "The new figures are the most robust, the most up-to-date and the most rigorously tested that we can have and are independently produced."
She added: "We have always believed that Carlisle is worth shouting about and can become a major player in tourism not just in Cumbria but in the region."