A daily newspaper described as the "North's national" will cease printing, less than six weeks after its launch.
First published on 20 June, the 40-page tabloid called 24 promised to provide a "distinctly northern perspective" on big news stories.
Publisher CN Group said it was a "calculated risk" to launch a new title and unfortunately it "launched quickly and failed quickly".
The last edition will go on sale 29 July. No jobs will be lost.
Editor Dave Helliwell, said: "We were proud of the design and content and had encouraging feedback and buy-in from advertisers but unfortunately copy sales are just not high enough to justify continuing daily publication.
"It was always a calculated risk to see whether there was enough of a gap for us to squeeze into beside the big beasts of the daily market and it hasn't come off.
"We're obviously disappointed it didn't work out but it hasn't diminished our appetite for trying new publications, be they print or digital."
Published from Monday to Friday and distributed from Preston to Lockerbie and Hexham to Workington, the paper was sold for 40p.
Cumbria-based CN Group's other titles include the North West Evening Mail, News & Star and Cumberland News.
Previously Mr Helliwell said the company had "looked closely" at the recent demise of the New Day, which closed just nine weeks after it was launched.