Footballer turned TV presenter Dion Dublin has spoken of his shock after being racially abused.
Dublin said he was in Chesterfield, Derbyshire, when a woman directed a racial slur at him.
The former Coventry and Aston Villa striker said it was the first time it had happened to him in about 15 years.
Fellow pundits and fans have expressed support, while Chesterfield MP Toby Perkins called the incident "appalling" and a disgrace to the town.
Dublin, 49, from Leicester, is a BBC Sport pundit and presents property programme Homes Under the Hammer.
He had been in the town filming for the show when it happened and said the abuse he received "isn't acceptable in 2018".
He tweeted: "I honestly thought we were getting somewhere but obviously not, there's still that minority that have a lack of EDUCATION & RESPECT!"
He said the abuse came from a woman in her late 20s or early 30s.
For the first time in about 15 years-ish i got RACIALLY ABUSED today in Chesterfield. I honestly thought we were getting somewhere but obviously not, there’s still that minority that have a lack of EDUCATION & RESPECT!— Dion Dublin (@DionDublinsDube) October 25, 2018
Calling someone a “BB” isn’t acceptable in 2018!! #RACIST!
A representative for Dublin said he would not be commenting further.
Following the tweet, thousands of people have come forward to show their support, including Sky Sports reporter Geoff Shreeves, who replied: "Mate I am staggered. Horrible. Do not for one second think that person is anything than a complete and utter pleb."
BT Sport presenter Jules Breach also tweeted: "That's awful Dion. That sort of behaviour disgusts me. I hope you're ok mate xx"
Mr Perkins, Chesterfield's Labour MP, urged anyone who saw what happened to contact police and added: "Huge apologies to Mr Dublin on behalf of us all for the cretin that gives our town a bad name."
Other replies came from fans.
Appalling, and a disgrace to the good name of our town.— Toby Perkins (@tobyperkinsmp) October 25, 2018
If anyone witnessed this, I hope they’ll contact the Police and huge apologies to Mr Dublin on behalf of us all for the cretin that gives our town a bad name https://t.co/XpRkFAuUl7
No space for it anywhere on this earth. You’re a legend Dion #ncfcfamily 💛💚— Scott (@scottjdack) October 25, 2018
From someone who lives in Derbyshire and have supported you and #avfc for over 20 years I'm gutted this happened. Hope you are ok big man.— Gavin Morris (@Gavin_Morris101) October 26, 2018
A spokeswoman for Derbyshire Constabulary confirmed the presenter had not reported the racist comment to the force but said it had tweeted him and "encouraged" him to do so.