Talks are being held to see if planning rules, designed to protect Cheltenham's Regency buildings, are discouraging companies from moving to the town.
It follows concerns for the town's future after food giant Kraft and the Chelsea Building Society said they were closing their Cheltenham headquarters.
A task force was set up to attract more businesses to the town.
The group is meeting developers to consider whether too many planning restrictions are putting firms off.
BBC business correspondent Dave Harvey said firms were attracted to the "lifestyle and the look of those Regency buildings".
But he said the task force had to reconcile the need to attract businesses with previous planning constraints which had led to a belief that the town's main attraction "had to be preserved in aspic".