Appeal to donate winter fuel payment in Gloucestershire
People in Gloucestershire who receive the Winter Fuel Payment (WFP) are being asked to forego the money if they can afford it and donate it to the needy.
The Community Foundation for Gloucestershire said almost 300 people died last winter in the county from causes attributable to cold weather.
They hope the Surviving Winter Appeal will help more elderly people to cope.
The WFP is a universal payment between £125 and £400 and is paid to everyone over 60 during November and December.
'Hardship and difficulty'
The Lord Lieutenant of Gloucestershire, Dame Janet Trotter, said: "Our county has many elderly people who face a winter period of particular hardship and difficulty.
"It seems incredible that in the 21st Century so many die in Gloucestershire from cold and its attendant health problems.
"If, like me, you volunteer to do this you will be demonstrating your willingness to be a good neighbour to those in our midst who are desperately in need."
Terry Standing, from Gloucestershire Community Foundation, said: "We believe that if a small percentage feel able to donate their Winter Fuel Payment, we would be able to help many elderly and vulnerable people survive the winter and cope with the very cold weather."
The foundation said 125,990 people aged over 60 receive the WFP in Gloucestershire.