Cheltenham firm Nerv to create 2014 Commonwealth Games mascot

Glasgow 2014 Commonwealth Games montage

A digital design agency from Gloucestershire has been chosen to create the official mascot for the 2014 Commonwealth Games, in Glasgow.

Nerv, from Cheltenham, will bring to life the mascot's signature pose, which will appear on signage and merchandise.

The mascot will also visit schools and community events in the run-up to the XX Commonwealth Games , which take place from 23 July to 3 August, 2014.

A nationwide competition to design the mascot was launched in October 2011.

Thousands of children from across the world entered their designs.

The competition winner will be announced after the London 2012 Paralympics in September 2012, where the winning mascot will be unveiled.

'Truly humbling'

"It's truly humbling to have been appointed to realise the mascot for Glasgow 2014," said Cynan Clucas, Nerv's managing director.

"The Commonwealth Games is a unique and inspiring event, and we look forward to delivering a mascot that embodies everything it represents.

"All of us at Nerv are genuinely excited by the opportunity to bring the character to life and introduce it to children of all ages right across the Commonwealth."

Nerv, which has also worked with brands such as Ted Baker, MTV, and Action for Children, will also be responsible for creating a number of short films about the mascot for use online.

Glasgow 2014's head of marketing and advertising, Martin Reynolds, said Nerv triumphed after an extensive search, "culminating in a three-way competitive pitch."

"Their approach was ambitious, innovative and engaging - all key qualities we hope to see realised in the mascot itself," he said.

"This is a hugely exciting and highly visible project."

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