Up to 40 firefighters have been tackling a large fire at an industrial unit in Worcestershire.
Crews from Hereford and Worcester Fire and Rescue service were called to the Firs Industrial Estate, off Oldington Lane, shortly before 0800 BST.
Witnesses reported seeing thick smoke blowing over Stourport Road.
The factory is not thought to have been occupied and there have not been any reports of injuries. Crews are remained at the scene for some time.