Bridlington to bid for Mary Portas cash for second time
Bridlington is to make a second bid for a share of £1.5m government cash to help revive high streets after losing out in the first "Portas pilot" round.
Last month 12 towns were chosen to receive up to £100,000 each and try out ideas proposed by retail guru Mary Portas.
The scheme was set up after Ms Portas led a review on regenerating town centres.
Another 15 areas will be selected later this year.
John Lister, from Bridlington Town Council, said: "What we're trying to create is linkages in the town where we put some new development up on the western end, we have some improvement in the town centre and improvement in the harbour."
After speaking at the Yorkshire International Business Convention in Bridlington, Mary Portas encouraged the town to put in an another bid.
She said: "Good on you Bridlington, keep applying.
"I think the more that the government sees the energy and the appetite across this country, the more it will continue this [scheme] so just keep applying."
Minister of State for Communities and Local Government Grant Shapps said the "Portas pilot" had "captured the imagination of the nation, with communities across the country uniting to support their high streets" and that "more towns deserve to be selected".
"These pilots can be the vanguard of a high street revolution, and others can look to their example to kick start a renaissance of our town centres," he said.