Four East Yorkshire towns to get 'Portas Pilot' money
Four East Yorkshire towns will each receive £10,000 to help revitalise their shops under a government scheme headed by retail expert Mary Portas.
East Riding Council said Beverley, Bridlington, Goole and Market Weighton were selected as "Town Team Partners"
The "Portas Pilot" scheme was set-up after the retail advisor led a review for the government on regenerating town centres.
Earlier this year, 12 towns received £100,000 as part of the project.
Market Weighton's mayor Peter Hemmerman said some of the money would be spent on reintroducing the market to the town's High Street.
The details of how that will be done have not yet been revealed.
Mr Hemmerman said: "A lot of Yorkshire towns have markets regularly throughout the week and they are always very popular."
He said the town would also use the money to launch an advertising campaign designed to encourage tourists travelling from the Hull ferry to York to stop and visit.