An annual carnival, held for the past 40 years, has been cancelled because councillors have been unable to find anyone to run it.
Cleethorpes Carnival has taken place every summer since 1976 and an estimated 25,000 people attended the parade in 2016.
Event sponsors Young's Seafood said in 2016 it could no longer be the main provider of volunteers for the event.
North East Lincolnshire Council said it had not found a replacement partner.
The sponsor since 2012 informed the council it would continue to offer some financial support.
''As the carnival has grown, it has demanded ever more time and commitment from our employee volunteers and last summer we informed the council that it was not possible for us to continue as the main source of volunteers for the event," a spokesman added.
The council ran two tenders to find an alternative company but no suitable bids were forthcoming.
It said it was not financially viable to run the event alone because, even with existing sponsorship, the council would have to underwrite a £60,000 shortfall.
Ray Oxby, Labour leader of the council, said: "We have tried our hardest to keep this event in the calendar for 2017, but unfortunately, there hasn't been suitable sufficient interest in taking on the organisation for it."
He said efforts would now focus on trying to find a company to organise an event for 2018.