New signs have been installed in a Leicestershire town as part of a crackdown on people drinking in alcohol-free zones.
High-visibility electronic warning signs have been put up in Loughborough to tackle public drinking amid complaints from local residents.
Charnwood Borough Council said the signs have been erected between the town centre and Epinal Way roundabout.
They will flash warnings that the area is subject to an alcohol ban.
Extra police patrols will also be in place to coincide with the last week of the academic term and to reflect the increase in the number of people coming into the town to celebrate Christmas.
Pc Mike Green, of Leicestershire Police, said: "These signs will be a great way of enforcing the alcohol-free zone in the town which was put in place to improve and maintain the quality of life for local residents.
"Having a large visual sign should remind people it is illegal to drink in the streets and, as a result, reduce incidents of alcohol-fuelled crime and disorder.