A retail development in Lincolnshire that was rejected by local councillors can now go ahead after a successful appeal to the secretary of state.
The £5m Park Broom Homes project in Louth will attract more shoppers to the town, spokesman Peter Rossington said.
East Lindsey District councillors had turned down the plans for four retail units on Queen Street last year.
Some shopkeepers said the 27,000 sq ft development would attract large stores to the detriment of local traders.
Helen Long, who runs the Louth Foot Health Centre on Queen Street, said: "We just feel it is out of keeping with the area.
"They are taking away car parking… and we already have some rather large empty shops at the moment."
She said the project would create more traffic and noise, adding that the area needed more affordable housing.
Mr Rossington said the development should be open within three years and would attract shoppers who currently travel to Lincoln and Grimsby.
"We are going to put in a new doctors' surgery (on the site) which will benefit the people of Louth," he added.