Tankers deliver rainwater for flowerbeds on Lincolnshire coast
Thousands of litres of rainwater is to be delivered to the Lincolnshire coast in tankers to help water flowerbeds.
East Lindsey District Council said it had feared a hosepipe ban would affect tourism by making the beds "almost impossible to maintain".
The rainwater will be used on seaside flowerbeds in Skegness, Mablethorpe and Sutton-on-Sea.
The water will be sent about 30 miles (48km) from British Sugar's Bardney site to the coast.
It is estimated that 30,000 litres of rainwater will be used to water about 76,000 plants.
Councillor Craig Leyland said: "Tourism is so vitally important to our economy. We need to ensure that when visitors come they want to come again."