Rappers in Calm anti-suicide campaign in London

  • Published
Asher D in poster
Image caption,
The campaign features rappers such as Asher D

A campaign featuring members of the UK urban music scene is trying to reach out to young men from London considering suicide.

Billboard adverts by charity Campaign Against Living Miserably (Calm) have been put up across the city.

The actor and former So Solid Crew member Asher D is one of those taking part. He is captured mid-sentence as if getting something off his chest.

Suicide is the single biggest killer of young men in the capital.

Last year, 119 men aged between 15 and 34 in London killed themselves, compared to 59 deaths from assaults and 56 deaths in road traffic accidents.

The charity commissioned a survey that found 32% of Londoners knew someone who had taken their own life.

The YouGov survey of 1,241 Londoners also found that nine out of 10 people did not know that suicide is the single biggest killer of young men in the capital.

Other music stars to take part in the campaign include Scroobius Pip, Faith SFX and Killa Kela.

It follows a similar project in Merseyside.

Jane Powell, director of Calm, said: "We have seen the difference we have made in Merseyside and are delighted to be able to reach out now to young men in London.

"Suicide is silently stealing the lives of a devastatingly high number of young men each year."

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