Around 3,000 music fans are expected to turn out for a new music festival in Norfolk this weekend.
Play Fest takes place in the grounds of New Eccles Hall School at Quidenham and will host more than 60 bands on three stages over two days.
Headline acts include Darwin Deez, The Futureheads and Frank Turner.
A third of all the bands have been drawn from the local area, with The Kabeedies, Fever Fever and We Can't Dance just some of the names booked.
Olly Rigden and Olly Sear, who run the Norwich Rocks music events, have put on the event in seven acres of rural countryside which surround the independent school near Attleborough.
Play Fest will also feature a dance arena, with BBC Radio 1 drum 'n' bass aficionado Grooverider in the top slot.
The organisers originally planned to welcome 2,500 festival-goers through the gates on 28 and 29 May, but latest figures suggest they'll exceed their initial estimates.
"We're expecting about 3,000 people a day at the moment," said spokesman Jonty Young.
"We've had to move the camp site twice because of the amount of ticket sales we've had."
As one of the first events to herald the start of the festival season, organisers believe it's helped entice visitors from around the country eager to enjoy live music in the open-air and a night under canvas.
"We've got a lot of headline acts and there are lots of people travelling all across Britain for this," said Mr Young.
"It's a great showcase for Norfolk talent, that's for sure."